Market for growth.

B2B TECH MARKETING SERVICES

Captivate and convert your target market into revenue

Most companies are looking to grow, but the strategies and tactics you need to activate that growth are not one-size-fits-all. Pulling from a playbook of proven marketing strategies, I can help you identify your biggest growth problems and implement solutions that will unlock scalable and repeatable revenue generation.

Services

  • market Assessment icon

    Market Assessments

    Understand your market size and dynamics. Identify your target audience and learn about their unique needs.

  • Positioning and Messaging icon

    Positioning and Messaging

    Differentiate your company with a unique value proposition and clearly communicate it to your audience.

  • Demand Creation icon

    Demand Creation

    Create campaigns that engage prospects and fill your funnel.

  • Funnel icon

    Funnel Optimization

    Map your sales and marketing processes to the buyer's journey and improve conversions from lead to sale and beyond.

  • fractional icon

    Fractional and Interim Leadership

    Expand your internal team and gain executive experience without the full-time cost.

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What Our Clients Say

  • "Lauren has been a consistent key player in the development and growth of our business. Very good at driving the process and getting the job done in leading our inbound and outbound efforts to help our sales team consistently perform at a high level. Lauren's analytics skills are key in pointing our marketing budget in the right direction and getting the results we need. "

    Gary Ambrosino

Meet Lauren

Founder Lauren Mead has more than 15 years of B2B technology marketing experience in companies ranging from Series B to publicly traded. She is passionate about helping businesses think about creative ways to engage their customers and doing so in a scalable and measurable way. Prior roles include Vice President of Marketing at HqO, Chief Marketing Officer at TimeTrade (now Engageware), ClickSoftware (acquired by Salesforce), and Saba Software (acquired by Cornerstone). She earned a bachelor’s degree in marketing from Merrimack College and an MBA in marketing from Bentley University. Lauren lives in Massachusetts with her husband and two sons and enjoys beach days, fitness, and gardening.

Ready to Get Started?

Learn how a more effective go-to-market strategy can help your company grow faster.