Hi! I’m Lauren.
Prior to founding Mead Marketing, I was an in-house marketing leader for the last 15+ years at B2B technology companies. As a naturally curious person who loves solving puzzles, consulting and fractional work appeals to me because of the opportunity to work with a variety of different clients with different needs and challenges. I believe that while most companies are looking to grow, the strategies and tactics they need to activate that growth are not one-size-fits-all. Pulling from a playbook of proven marketing strategies, I work with companies to identify their biggest growth problems and implement solutions that will unlock scalable and repeatable revenue generation.
Beyond what you can find on my resume, here are some things about me:
I have experience working with companies ranging from early stage to publicly traded across a variety of industries.
I’m passionate about customer experience. Both the experience of the customers that I’m marketing to as well as marketing technologies that help improve the consumer experience through digital transformation.
I’m a problem solver at heart. I love puzzles and watching different pieces come together to create something greater than their parts.
I came up through the marketing ranks in demand generation and marketing operations and consider myself more of a “make money marketer” vs. “make it pretty marker” (but definitely appreciate pretty marketing).
I’m collaborative and empathic but direct and results-oriented.
I’m a realist and aspiring optimist.
My DiSC profile is high D (dominance), low C (conscientiousness).
My superpower is taking scalable and data-backed programs and combining them with creative and unique ways to make companies stand out. Often you find data marketers or creative marketers, I bring the two together for maximum results.
I’m Boston born and raised but surprisingly do pronounce my “R”s.
I am a boy mom who spends her weekends and evenings freelancing as their chauffeur and avoiding stepping on the copious amounts of legos that litter our floors.
The extended Mead Marketing team includes a network of:
public relations
writers
brand strategists
SEO specialists
website and digital marketing professionals
graphic designers
technology and operations consultants