FRACTIONAL OR INTERIM CMO

Get executive experience without the full-time cost.

A fractional CMO is a contract Chief Marketing Officer, retained on a part-time or interim basis to provide executive marketing leadership for your organization.

In a rapidly growing start-up, things change quickly and the CMO you need today may not be the CMO you need next year. That's why more and more companies (and CMOs) are opting for this flexible model. Many companies opt to hire a fractional or interim CMO when having a full-time CMO wouldn’t make sense. 

Some reasons a fractional or interim CMO makes sense for your business:

• filling an unexpected CMO vacancy

• the scope of work does not require a full-time marketing executive

• fiscal constraints

• the need to quickly refocus marketing efforts and accelerate growth

As a fractional or interim CMO, I support your business by:

• creating the marketing strategy, plan, and budget

• executing the marketing strategy and adjusting the plan to meet budgets and changing company needs

• building alignment between marketing and other go-to-market teams

• managing, growing, and mentoring your marketing team

• representing marketing as part of the company executive team

• recruiting, onboarding, and advising the full-time CMO when it's time to bring someone onboard

Leveraging my 17+ years of B2B marketing experience, I will work with your team to develop fresh and impactful marketing strategies that will drive growth for your organization. Beyond just a marketing plan, leveraging my services as an integrated member of your executive team your marketing will go beyond tactics to a strategic growth channel for your business.  

Fractional or interim CMO work is done on a retainer basis and rates vary based on the amount of time required for the engagement.