CONSULTING

You want to grow your business, I can help.

Many marketing agencies focus on a few specialty areas and bring disconnected tactics without really understanding your business. As a consultant, my approach is to serve as a true business partner that works seamlessly alongside key stakeholders to get to the root of the problem and recommend a combination of strategies and tactics that will make the most meaningful impact.

Consulting projects are completely customized to the unique needs of your business, but leverage a playbook of proven marketing strategies to support your growth journey. I work with you to build a go-to-market plan and implement solutions that will create demand and unlock scalable and repeatable revenue generation.

Here's what it's like working together…

Typically, I recommend clients start with a revenue funnel analysis. This is helpful, especially when you know you have a problem but aren’t quite sure what that problem is. An analysis will help us identify the areas that can make the biggest difference in accelerating efficient and scalable growth.


A funnel analysis looks at:

  • mapping of the prospect journey

  • volume and conversion rates at each stage of the funnel

  • reasons why prospects are not progressing through the buying process

  • process inefficiencies vs. best practices

  • roles and responsibilities within the processes

  • metrics and goal setting

The output of the funnel analysis is an actionable recommendation plan and roadmap, that will be comprised of quick tactics as well as broader strategy recommendations and plans. Based on the output, I will then work alongside your team to execute those recommendations.

Here are some of the most common service offerings I provide:

Marketing Planning
and Budgeting

Get a full marketing strategy, plan, and budget aligned with your business goals.

Data Strategy

Uncover the critical data your sales and marketing team needs to execute go-to-market strategies. Identify the accounts and people you are targeting, the key information about them, external data sources required, and create processes to ensure your data policies and activities are in line with critical regulations such as GDPR and other localized privacy acts.

Account-Based Experiences (ABX)

Beyond account-based marketing, ABX aligns all customer-facing teams around a mutually agreed-upon set of accounts leveraging one-to-one, one-to-few, and one-to-many campaigns and go-to-market motions to engage with the highest revenue potential. This offering covers everything you need to be successful at ABX from campaigns to tools and processes and everything in between.

Positioning and Messaging

Differentiate your company with a unique value proposition and clearly communicate it to your audience. Position to the unique needs of all of the personas involved in the buying committee and make sure you are compelling them to take action.

Content Creation

Engage buyers with content mapped to each stage of the buyer's journey. From SEO and website content to thought leadership or product materials, provide your audience with materials that attract, engage and convert them into customers

Market Assessments

Understand your market size and dynamics. Identify and segment the target audience and map to the best go-to-market processes for each segment.

Ready to Learn more?

Learn how a more effective go-to-market strategy can help your company grow faster.